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Insights

Practical thinking on software, AI and building products.

Insights

Engineering Perspective on Building Real Software

Original thinking on AI, SaaS product engineering, software engineering and growth, written from experience, not repackaged marketing content.

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Written from 20 years of building real products
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Five Areas We Write About

A friendly robot pointing at a wall, representing AI and automation01AI & AutomationPractical thinking on applying AI to real products and operations.Rows of server racks in a data center powering cloud software02SaaS Product EngineeringArchitecture, multi-tenancy and building software that scales.Programming code on a laptop screen03Software EngineeringEngineering fundamentals, technology decisions and technical depth.Laptop showing business charts and growth analytics04GrowthAcquisition, conversion, analytics and product-led growth.Two colleagues planning a product at a whiteboard05Building ProductsProduct thinking from discovery through continuous development.
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New Insights Are On The Way

We're preparing original articles on AI, SaaS product engineering, software engineering and growth, written from 20 years of building real products, not generic commentary. Check back soon, or start a project conversation in the meantime.

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Sharing What We've Learned